Google Pitches College Life, As Powered By Google
Expect Senior Life, Boomer Life, GenX Life, Alternative Lifestyles Barry at Search Engine Roundtable spots a WebmasterWorld thread discussing a new College Life, powered by Google page. What's there?
View ArticleAnswers.com Buys "Answer Extraction" Engine Brainboost for $4 Million in Cash...
What is Boomer Esiason's real name? The developer of Brainboost, Mr. Assaf Rozenblatt, has joined the Answers.com team as Director of Natural Language Research. My experiences with Brainboost over the...
View ArticleNew Social Search Engine Targets Boomers
To make these searches better, Cranky is aimed specifically at the Boomer generation, as opposed to a category. Eons, a social network for the over-50 crowd launched last year by Monster.com founder...
View ArticleMeta Tags As Persuasive Content
I am a Baby Boomer , an aging hippie with strong green and organic leanings. We hear that this meta tag or that is 'in vogue' now. Recently we've been told that description tags are pretty much...
View ArticleMore Killer Keyword Techniques: Personas and Buckets
Learn how to use personas and bucket lists to create huge killer keyword lists like the pros.
View Article15 Social Media Maxims for Marketers
With social media moving so quickly, how can companies and marketers stand a chance at keeping up with it all? First, admit that you can't keep up. Then, consider these fundamental principles to help...
View ArticleMother's Day in 2011: Give Some Thought To Baby-boomers Divided by Digital
One day where the digital divide is felt most in the 'socio', rather than 'economic' sense of 'socio-economic' issues, is Mother's day.
View ArticleUse Empathy to Create Breakthrough PPC Ads
Desperately seeking inspiration or to obliterate writer’s block and create relevant and engaging PPC ads? Creative breakthroughs generally come from two places: empathy and context. So let’s talk about...
View ArticleTargeting the Over 65 With PPC
Targeting individuals online who are over age 65 is no easy task, but we’re now entering an area of opportunity with this market. As the Baby Boomers continue to grow older, it presents a unique...
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